Core concepts
Content board

Content board

The content board is where every creative lives, from concept to ready-to-push. Each row is one creative with its status, contributors, linked product, funnel stage and ICP.

Views

Switch how the board looks from the view controls:

  • Table for a dense, sortable overview.
  • Board for a kanban by status.
  • Gallery for a visual grid of the assets.

Working a creative

  1. Choose New creative and give it a name, type, funnel stage, landing, ICP and product. It starts as a concept.
  2. Assign contributors (your creators) from the contributors column.
  3. Move it through the statuses as it progresses: concept, new, in review, approved, running.
  4. Use Ready to push to focus on approved creatives cleared to go live in Ads Manager.
  5. Select rows to push them or delete them in bulk.

Everything is saved to your workspace. A new workspace starts with an empty board and fills up as you add creatives, ICPs and products.

Tips

  • Columns can be reordered to match how your team reads the board.
  • Link every creative to a product and an ICP so your analytics and coverage stay meaningful.