Analytics

Analytics shows where clicks become orders: attribution, conversion and what the program actually costs you. Open it under Home in Affiliates, next to Performance.

Filter by date

Use the date picker in the top right to scope the page to a period: the last 7, 30 or 90 days, the last 12 months, year to date, or a custom range. Every figure for the period is compared with the period before it, of the same length. Acquisition source, gifts and rejection reasons are all time, and say so on their panel.

The four numbers

Safe-link clicks, orders, conversion and earnings per click sit as tabs above one chart. Pick a tab and the chart shows that number over the period, with a fainter line for the period before. Each card carries the figures behind it, like revenue and refunded orders under orders.

Open a number

Click any of the four cards to open its own page on the same date range: clicks by affiliate and by source (the ad network when the link says so, the site that linked to it, or direct), every order behind orders, and conversion and earnings per click for each affiliate. Export CSV, on that page or behind the three dots on the card, downloads those rows.

Real ROAS

Revenue against what the program cost in the period: commission released or paid, plus gifts at cost price and shipping, never the retail value of what was gifted. Commission that is still held does not count yet, because the order can still come back. When a gifted product had no cost price set, the gift cost is marked Partial: it is a floor, not the real number. Set cost prices under Products.

Funnel and commission

• Click-to-order funnel: clicks, orders and fulfilled orders, with the conversion between each step. Fulfilment releases commission; a refund reverses it.
• Commission economics: what is held until fulfilment, released to affiliates and voided by refunds in the period, the refund rate, and what is pending payout and paid out in total.

Per affiliate

A table of every affiliate with clicks, orders, conversion, revenue and revenue per click for the period, so you see who converts and not only who sends traffic.

All time

• Acquisition source: where your affiliates came from.
• Gifts: the share of sent gifts that affiliates claimed or activated.
• Rejection reasons: why applications were turned down.

Revenue by tier, top countries and top affiliates live on the Dashboard, with the same date picker.

Profit, not only revenue

Under Real ROAS, On profit reads what affiliate orders left after the cost price of what they sold.

• Gross profit is net revenue (ex VAT, after discounts, without shipping) minus the cost price of each order's lines, at the cost price when the order came in. A later price change never rewrites a closed period.
• Profit ROAS weighs gross profit against commission released or paid plus gifts.
• Left after commission and gifts is what the program really made.

Only released and paid orders count, since an order in its return window can still go back, and a refund takes off only what it refunded. When some products have no cost price, a chip says for what share of revenue it is known; set the missing ones under Products. Seeding gifts are not included yet.

The per affiliate table shows gross profit and profit ROAS for each affiliate. Every order, by affiliate and program opens the Gross profit page, with every order, its cost and its commission, ready to export.