Briefs

A brief tells a creator exactly what to make. Ecomyard AI can draft briefs from your account data, so you start from something real instead of a blank page.

The brief lifecycle

1. Open briefs are available for creators to claim.
2. Claimed briefs have an owner working on them.
3. Delivered briefs have a file attached, ready for review on the content board.

Creating a brief

Draft one yourself, or ask Ecomyard AI, for example "draft a brief for the Recovery persona, bottom of funnel". Review the draft, attach the target ICP and product, and publish it to the pool.

Tips

• Keep briefs tied to an ICP and a product so results roll up into your analytics.
• Use the status filters to see what is open, claimed or delivered at a glance.