ICPs & coverage
An ICP (ideal customer profile) describes a persona you sell to. Ecomyard uses rich ecommerce personas so your briefs and creatives stay on target.
What an ICP holds
- A profile image and name.
- Linked products.
- Demographics: age range, gender, location, income, life stage.
- Psychographics: goals, pains, barriers, motivations.
- Marketing angles, channels and price sensitivity.
Creating an ICP
- Open ICPs and add a profile.
- Fill in the persona fields and upload an image.
- Link the products this persona buys.
The ICP subpage
Click any ICP in the sidebar to open its own page with analytics: how many ads were tested against this persona, the success rate, and coverage by funnel stage. Use it to spot personas that are under-served with creative.
Coverage
Coverage tells you which ICPs still lack creatives. Ask Ecomyard AI "which ICPs are missing creatives?" to get a quick read.